Celebrity Scandals Provide Media Relations Tips For Top Leaders

Over the past few months so many celebrities got caught in the spotlight over sex scandals. But when such news surfaces in the media I think it is interesting to observe how celebrities address the poor behaviour in an attempt to salvage their images and reputations. These types of crises can also happen in large organizations. When they do, top leaders have to decide how they are going to react and communicate with the media to preserve the reputation of the organization.

Celebrity Scandals Provide Media Relations Tips For Top LeadersToday, looking at the gossip magazines and celebrity gossip programs on satellite TV, one would have to believe that monogamy in Hollywood is out of style. In the latest celebrity cheating scandal between Jesse James and his ex-Sandra Bullock, the world has wondered aloud how anyone could possibly cheat on such a beautiful, successful and interesting woman. For James and his mistress, business has never been better. The two have routinely had their names smeared across television and magazines.

In October, David Letterman came forward to quickly address the media on his late night show and describe an extortion plot against him that was based on allegations that he had a sexual relationship with a female employee. The media broke the news in November that Tiger Woods had been philandering with multiple women after he was involved in a mysterious car accident outside his home. But in that instance Tiger waited three months before talking about the scandal in public.

So what can a top leader learn from these two men about what to do if this type of a crisis hits and their reputation and image – and that of their organization – is suddenly at stake?

Top leaders are seen as role models within their organization. They or someone else in the organization can make a big mistake – but as leaders they or someone on their top staff must address the media in a proactive fashion. Otherwise personal and professional brands and images are threatened and can be easily damaged or destroyed.

I acknowledge that there are millions of different viewpoints about how David and Tiger handled their personal situations and private matters. But what I want to highlight are some valuable professional tips for top leaders who face these kinds of unexpected situations and then have to step out and face the cameras.

1) Don’t Avoid the Confrontation – People hate embarrassing moments and confrontation, and many times they think the situation will die down and go away if they just ignore it. That “ostrich with its head in the sand” plan just doesn’t work, especially in this media-driven era. Especially when celebrities or powerfully branded organizations like Toyota make mistakes, people want to know the truth. When leaders don’t come forward to talk about the facts, the public and the media draw their own conclusions – and those are usually much more sensational and damaging. We all know how the media can distort facts and how that can do significant harm to an individual or organization.

2) Do the Right Thing – Every organization needs to have a crisis management plan in place ahead of time and decide prior to the crisis who is the best person to address the media. This top person needs to accept responsibility for the inappropriate action or behavior, apologize, and express concern for those who have been hurt. Tell the facts quickly and let people know what you plan to do to change your behavior or otherwise rectify the situation.

3) A Scripted but Heartfelt Expression of Emotion – In Tiger’s media appearance I did like that he had a scripted message to keep him focused on what he needed to say. But I believe that his monotone voice and reading of the script lacked real emotion. In a situation where you have hurt people you need to show real emotion through your body language and your tone of voice. If your physical presence, body language, and voice are not all congruent, people will perceive mixed messages and question your authenticity.Get Back To Business

Get Back To Business – After you have promptly addressed the media it is time to get back to business. Individuals or organizations make mistakes, but it’s how they handle the situation and react afterward that can keep a personal and corporate brand intact. When you can admit wrongdoing to millions of people – and it shows in how you speak and behave under pressure – the public is more inclined to respect and forgive you and let you get back to work.

How Cam Girls Earn Online

How Cam Girls Earn OnlineOn a sweltering summer day in South Beach in Miami, Florida, half a dozen cam girls attending Cam Con, a conference for online erotic performers, decided to shed their bikini tops and swim in the hotel pool. They giggled, splashed, lounged on inflatable animals and made emphatic gestures towards their sun-kissed torsos and gyrating breasts. But the pool party had been relatively tame until Cam Con cofounder Stacy Havoc jumped into the pool topless, prompting the other women to cheer and the DJ to crank it up.

People didn’t just flock to join 28-year-old Havoc because of her curvy figure, flowing hair and lean, tan limbs. She’s one of the most successful and business-savvy cam girls working today, having moved up the ranks from cam performer to director and Playboy TV producer. By the time Havoc retired from camming three years ago, she said she was making $7,000 to $10,000 a week.

Havoc is one of a growing number of women who have “made it” in the online adult entertainment industry, becoming financially independent and wealthy enough to invest in her own business ventures.

“More women are directing and producing [adult content],” Havoc said at Cam Con in Miami. “I think we [cam girls] are changing the industry, there’s just so many of us. Hundreds of thousands.”

Although thousands of men have joined the estimated billion-dollar camming industry worldwide, the vast majority are women, often referred to as “cam girls.” The burgeoning webcam industry has provided more opportunities for women to network with business influencers and take charge of their own careers, whether behind or in front of the camera.

How much a webcam girl earns
How much a webcam girl earns

While there isn’t much data as to how fast the camming industry is growing and how much money is really being made, Clinton Cox, Havoc’s husband and Cam Con’s co-founder, led an internal case study with half a dozen sites over six months, monitoring the front pages with top “rows” of popular performers. Cox said even this limited sample revealed that at any given time, an average of 25,000 models were performing live for a quarter-million fans and clients.

“Profits are definitely going up, social media [promotion] is trending. [Performers] are mainstreaming adult entertainment,” 44-year-old Cox said in Miami. Cox is an industry veteran who, with Havoc, created the World Wide Modeling Network for cam performers. Their network is collaborating with United Healthcare and Wells Fargo to help cam models manage their health insurance and retirement funds by inviting fans to pay medical bills and sponsor retirement savings.

For decades, women were largely excluded from the business side of the porn industry. As Jane Liszewski, vice president of sales and marketing at Classic Erotica succinctly put it in her profile on the Women In Adult industry website: “Thirty years ago, this industry was basically male-run and male-driven.”

Even in today’s traditional porn market, male bosses typically control the means of production, while female performers often make significantly less money than directors and male co-stars. Unlike Hollywood actors or other types of performers, porn stars don’t earn royalties.

Many camming sites do take a sizable chunk of the profits performers reap on their platforms, occasionally even more than half their earnings. But they also offer performers the opportunity to start their own businesses, control their content and build their personal brands without industry gatekeepers. Film editing and production experience from running their own webcam shows can help performers develop technical skills as well.

Regardless of how much a cam performer makes, the job is fairly flexible: women can make their own schedules, set their own hours and determine when and how they’re willing to appear on camera. Panel discussions in Miami about women moving up in the industry, from tech to marketing, filled the air with chatter about independence and female-solidarity.

BDSM cam girl and entrepreneur Tequila Mockingbird said that camming has made her feel more confident and helped her explore new facets of her sexuality. She sees this work as an expression of sexual freedom.

“I am a feminist. I believe if you choose to do the work and you love it, it’s empowering,” Mockingbird said. “We’ve gone through the corporate world, [and now are] choosing to do something else.”